In fact, your website should be your best salesperson, your best customer service person and the hub of your social media.
For nearly two thirds of the buying process, your customers are opting for self-serve: forming opinions, learning technical specifications, building requirements lists, and narrowing down their options on their own.
In fact, B2B customers are 60% of the way through their buying process before they even speak to you.
So the job of your website is to influence them; to make sure that when they narrow down those options, they're choosing you.
The key to acheiving that is content.
Find out how what your website could be to your company - and how to make it do you justice.
With online video expected to account to for around 79% of consumer Internet traffic by 2018 (according to a report by the information technology giant Cisco), it’s hardly surprising you want to get in on the act. But with all those videos out there, how do you commission an online marketing video...