Are you unclear about your ideal customers, value proposition or what your brand stands for? In our brand strategy workshops we build a fleshy picture of ideal customers and drill into what sets you apart from competitors, to form the foundation of all your marketing activities.
We create great content. But you’ll get the best inbound marketing results by harnessing a wider team to create a LOT of content. Our inbound marketing engagements establish your automated marketing system and content development process and train your company content team.
The reason is, that for nearly two-thirds of the buying process, your customers are opting for self-serve: forming opinions, learning technical specifications, building requirements lists and narrowing down their options, on their own.
In fact, B2B customers are 60% of the way through their buying process before they even speak to you.
So the job of your website is to influence them; to make sure that when they narrow down those options, they're choosing you.
The key to achieving that is content.
It's content that helps your company website be found in search - and if that's not happening it doesn't matter what's on your website!
If you are found in search though, it's the content on your website - carefully structured to match the buyer's journey - that's going to turn those visitors into leads and the leads into customers.
We work with industrial manufacturers like those in building and construction materials as well as a range of business services companies. So far, we’ve:
Can we really love a brand? That may seem fanciful, I know. But the fact is a brand - in my view - is a promise, an experience and a memory. And when the brand experience is a far cry from the promise, then sometimes, it can really be like the love has gone... Here's a story of how and why I fell...