In fact, your website should be your best salesperson, your best customer service person and the hub of your social media.
For nearly two thirds of the buying process, your customers are opting for self-serve: forming opinions, learning technical specifications, building requirements lists, and narrowing down their options on their own.
In fact, B2B customers are 60% of the way through their buying process before they even speak to you.
So the job of your website is to influence them; to make sure that when they narrow down those options, they're choosing you.
The key to acheiving that is content.
Find out how what your website could be to your company - and how to make it do you justice.
Website design may seem like a dark art and there's many a home or web page that looks like a dog's breakfast. (But far less appealing.) To help, here are three rules of thumb to follow in your new website design: the 7 second rule, using the right images and common sense navigation. 1. Follow the...
Is your website doing you justice?? Your website is one of the most important elements of your marketing activity. It should be your best salesperson, hub of your social media effort and virtual head office. However, many businesses lack a high performing website. As a result, they're losing ground...