Differentiate or disappear

 

Australia’s business heartland – from industrial products businesses to professional services - faces challenging times. Commoditisation increases already fierce pricing competition and declining margins. Disruption brings new business models on a small and large scale, which increases competition even further.

 

 

How will businesses not only survive,
but also thrive in this situation?

 

The answer is differentiation. In her book, Differentiate or disappear: How to thrive in the midst of disruption, management consultant and brand strategy expert Amanda Falconer, argues that the kind of differentiation essential in today’s competitive environment, is one built on a tangible, real benefit that’s unique.